geo-targeting | Street Fight

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

The Editors

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes)… Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse)… Kroger Tests ‘Smart Shelf’ Technology (Indianapolis Star)…

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

Stephanie Miles

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…

Street Fight Daily: Groupon Pays Up, Yelp Shines in Apple Maps

The Editors

Street Fight Daily: Groupon Pays Up, Yelp Shines in Apple Maps

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Promising Merchants “Lowest Cost” Payments Service (And It’s Using an iPhone) (All Things D)… You May Hate Apple Maps, But the Yelp Integration is Something to Love (Venture Beat)… How Better Location Data Could Mean More-targeted Mobile Ads (GigaOm)…