Gatehouse | Street Fight

Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For

Steven Jacobs

Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For

YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.

Street Fight Daily: Patch To Close Sites, GateHouse Files For Chapter 11

The Editors

Street Fight Daily: Patch To Close Sites, GateHouse Files For Chapter 11

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMemo: ‘Regretfully, A Number of Patches Will Have To Be Closed (Romenesko)… GateHouse Files for Chapter 11 Bankruptcy Protection (Wall Street Journal)… The NSA Refuses To Deny That It Collected The Location Data Of U.S. Phone Calls (TechCrunch)…

Why SMB Marketing Services Won’t Save Newspapers’ Bottom Line

Matt Sokoloff

Why SMB Marketing Services Won’t Save Newspapers’ Bottom Line

Most newspapers aren’t building new and innovative tools to provide SMB services. Instead they are white labeling offerings from other providers or are connecting their audiences to an existing service. Over time, SMB tools are going to become a commodity. When someone who is still in high school can offer exactly what you are offering, you’re in trouble. With the high cost structures and overhead that newspapers have, being in a commodity business (where margins get pushed lower and lower) won’t prove lucrative in the end…

Borrell: Promotions Will Dominate Local Media Ad Spend in 2013

Steven Jacobs

Borrell: Promotions Will Dominate Local Media Ad Spend in 2013

Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 2012 to over $80 billion in 2017…

How Press Association Ad Networks Can Help Newspapers Compete Online

Matt Sokoloff

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…