GasBuddy | Street Fight

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

Asif Khan

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.

Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

David Hirschman

Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

Yext’s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yext’s IPO as a bellwether.

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

Joseph Zappa

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…

Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’

Joseph Zappa

Street Fight Daily: Google Introduces Location Affiliate Extensions, Didi ‘Definitely Going Global’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions… Didi’s President Says China’s Ride-Hailing Giant ‘Definitely Going Global’… The Where Factor: How Location Data Offers a New Marketing Edge…