Gartner L2 | Street Fight

Report: 34% of Ad Impressions Placed on Low-Quality Sites

Stephanie Miles

Report: 34% of Ad Impressions Placed on Low-Quality Sites

Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.