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How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Stephanie Miles

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.

LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

Asif Khan

LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies

On the show: Pernod Ricard turns Absolut bottles into IoT play; Swedish bakery Pågen sends real treats in exchange for web cookies; Google provides $1 million grant to Wayfindr in London; Irisys launches Gazelle 2; Jane Goodall launches Tapestry of Hope map. Plus, news from PlaceIQ and IRI; Walmart; Sears; Dwolla and Seamless; and GameStop.

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

Asif Khan

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…