Frederick | Street Fight
Spa Facial

Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

Stephanie Miles

Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

When Alayne White first started using an online booking portal at her eponymous Rhode Island spa, her goal was to get just 10% of clients to book online. Eight years later, she’s inching closer to the 50% threshold, as nearly half of her clients are booking their appointments through desktop and mobile devices.

Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?

The Editors

Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…