fousquare | Street Fight

Street Fight Daily: 06.23.11

David Hirschman

Street Fight Daily: 06.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare is introducing its largest partnership to date: a national deal with American Express to offer discounts to cardholders when they check in on their cellphone at certain shops and restaurants. Substantial deals like those being offered to American Express cardholders may bring Foursquare and other location-based services further into the mainstream. (New York Times)…

Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now. (TechCrunch)…

Street Fight Daily: 04.01.11

David Hirschman

Street Fight Daily: 04.01.11

What’s happening around media, technology, advertising and startups in hyperlocal, every week day.

Rupert Murdoch’s News Corp. has acquired Larchmont, New York-based hyperlocal network theLoop for an undisclosed sum.“Hyperlocal news is a trend in news consumption that’s here to stay,” said a well-placed News Corp. executive. (theLoop)…

Walgreens is the first retailer to try a major national Foursquare promotion. Most of the retail chain’s 7,600 locations are now offering store patrons who check in on the geo-social platform 15 percent off eligible items and 20 percent off Walgreens-branded products. (Clickz)…

Location-based services will be so all-pervasive by 2014, experts believe, that it will be possible to locate every one of us every second of every day. But has the law caught up to technology? (Guardian)…