Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…
Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…
New Report Suggests Brands Remain Ambivalent About Local Search
A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…
Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…
Citi Global Head: NFC Will Win Out By End of 2014
Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…