Flok | Street Fight

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

Joseph Zappa

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business

The Editors

Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Outperforms Estimates, but Online Retail Lags… Looking for a Sustainable Business Model for a Regional Newspaper? Start at the Star Tribune… Microsoft is Building Its Own Bot to Rival Google Assistant and Viv…

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Stephanie Miles

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

Stephanie Miles

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Stephanie Miles

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.