Hyperlocal businesses that rely on location-based services to reach customers must consider new safeguards — such as “up-front” disclosures and “do not track” mechanisms — to stay in line with new mobile guidelines issued Friday by the Federal Trade Commission…
FTC Pushes Privacy Guidelines for Mobile: What It Means for Hyperlocals
Hyperlocal businesses that rely on location-based services to reach customers must consider new safeguards — such as “up-front” disclosures and “do not track” mechanisms — to stay in line with new mobile guidelines issued Friday by the Federal Trade Commission…