Fanminder | Street Fight

5 Tools to Track Conversions from Social Media to In-Store Traffic

Stephanie Miles

5 Tools to Track Conversions from Social Media to In-Store Traffic

The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery. These companies have created digital platforms with tools that help business owners track the number of online fans they’ve managed to convert into actual customers. Here are five of those platforms…

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

Stephanie Miles

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…