factual | Street Fight

Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

Joseph Zappa

Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

Joseph Zappa

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

David Hirschman

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands. We recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about where Factual sees local heading and why the location data space isn’t as crowded as general adtech.

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

Joseph Zappa

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…

LBMA Podcast: Facebook, Factual, Uber and Adtile

Asif Khan

LBMA Podcast: Facebook, Factual, Uber and Adtile

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Nesa Solutions, Tywst, Posterscope + Lamar, Verve, Broadsign + TINT, Digerati Magazine.

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

The Editors

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…

Why We Still Search for ‘Starbucks’ on Google Maps

Vikas Gupta

Why We Still Search for ‘Starbucks’ on Google Maps

With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.