Street Fight Daily: Groupon to Stick with Model, Retailigence Nabs $6.3M

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon CFO: No Changes to Business Model (Wall Street Journal)… Local Search Update for Google Maps iOS Could Hurt Yelp (Venture Beat)… Retailigence Bags $6.3M for Online-to-Offline Marketing (Vator News)…

Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…

Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For

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Just six weeks into the year, we’ve already seen a spike in hyperlocal industry acquisitions (not to mention well-founded rumors). Here’s a quick look at four major players who may be in the hunt for locally focused acquisitions and what each might be looking for…

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Mom-and-Pops That Don’t Invest in Social Will Miss Out

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According to an article by Julie Brooks published last week on Street Fight, demand for social media management among small business owners has “dropped off a cliff.” But social media is about taking word-of-mouth online, and now that the prominent social media websites are making it easier than ever to capitalize on these moments, local businesses have everything to gain…

What Do Google’s Enhanced Campaigns Mean for SMBs?

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To wildly mixed reactions, Google last week announced a major redesign to its pervasive AdWords SEM platform. Known as Enhanced Campaigns, the redesign will force advertisers to run a single, converged — though conditionally governed — campaign across desktop, mobile, and tablet devices…

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…

Tagwhat Expands to Aggregate Offers by Location

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Tagwhat, the maker of an app that focuses on location-based content (from articles to video and audio about a given place), recently announced its entry into the business end of location services with new features that help users find offers from nearby merchants. The service now will pull time- and place-sensitive deals directly from Facebook (and other social networks), displaying them next to to the place-related content already provided users…

Big Data and Local Search: The Netflix Precedent

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We’ve entered an era when product decisions can be made not by analysis of demographics or user testing but by extremely fine-tuned measurements of current user activities. For local search, the question becomes just how many of our passive online activities can be converted into data points to be examined for purposes of marketing and product development?

Discussion of Local Marketing Emphasizes the Essential Role of Data

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In a webinar on Tuesday YP’s Sanjay Sood and Andrew Shotland of LocalSEOGuide talked about the evolving local data ecosystem as well as the growing opportunities for marketers to leverage these new datasets to buttress existing local marketing efforts…

Facebook Looking for Local Media Partners With ‘Reach and Relationships’

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“In an ideal world, all SMBs would come to Facebook to manage their own pages,” said Dan Levy, the company’s director of small business. “But our recognition is that there are folks who have those trusted relationships with SMBs,” and Facebook wants to work with them…

Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…

Street Fight Daily: Path Privacy Flaw, Facebook’s Offline Payments

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Privacy Flaw in Path’s iPhone App Shares Location Data (The New York Times)… Facebook Offers Physical Gift Cards for Selected Retail Stores (PC World)… A Local Community Meets to Save Hyperlocal Digital Journalism (Reader)…

Openings & New Hires at eBay, Foursquare, Copilot, Condé Nast, Square, and More…

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Two high-profile exits took place this week — those of Jack Abraham at eBay and Keith Rabois at Square. In both cases, the tales are still unfolding. At Group Commerce, 28% of the staff was cut. Meanwhile, other employers are picking up their pace, advertising openings in sales, product management, design, social media, and management. Learn more about who’s changing jobs and where you can apply for a job now…

PODCAST: This Week in Location-Based Marketing — Locationary

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In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories on Listia and FrontFlip; a deep dive into what Facebook Graph Search means to location; and Rob’s latest obsession app called Moves. Plus special guest Grant Ritchie, founder and CEO of Locationary, and our resource of the week from Forrester…

Street Fight Daily: LivingSocial Losses, Facebook Offers Pick Up

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial records net loss of $650 million for 2012 (The Washington Post)… Facebook Offers Have Been Claimed By 42M Users (TechCrunch)… Time to Retire the Term ‘HyperLocal’ (Screenwerk)…

The Local Conundrum: Rich Content or Accurate Information?

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Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

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National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

Street Fight Daily: Group Commerce Layoffs, Mayer Talks Location

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Group Commerce Has Laid Off 28% Of Its Staff (Business Insider)… Is Foursquare on Marissa Mayer’s Silicon Alley Shopping List? (BetaBeat)… Keith Rabois Talks About Sexual Harassment Claim, Becoming a “Distraction” at Square and What’s Next (AllThingsD)…

Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…