Facebook | Street Fight - Part 2

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

Joseph Zappa

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Offers Brands In-App Ads… Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers… TGI Friday’s AI-Powered Marketing Drives $150 Million…

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

David Card

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it less.

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

Joseph Zappa

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble… Report: Brands Abandoning Social Media Measurement… Microsoft’s GitHub Deal Marks Latest Shift from Windows…

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

Joseph Zappa

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…

Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital

Joseph Zappa

Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

Joseph Zappa

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

Joseph Zappa

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

Joseph Zappa

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

Joseph Zappa

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Ad Market Grows to $88 Billion, With Google and Facebook Contributing 90% of Growth… TV Has an Attribution Problem… GDPR Scrambling Has Spawned a Slew of ‘Charlatans’…

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

Joseph Zappa

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

Joseph Zappa

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

Joseph Zappa

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Platform Arrives, Changing the Game for Developers… Amazon Echo Losing Market Share as Smart Speaker Rivalry Intensifies… Square’s Loss Widens As Spending Picks Up…