tvScientific CEO: Netflix Could Learn from Google+ and Facebook

tvScientific CEO: Netflix Could Learn from Google+ and Facebook

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Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price.  Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions.  Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]

Meta Walks Back Hyperlocal Efforts

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Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.

Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services

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In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.

Inform Your Multichannel Customer Experience Strategy

Business Messaging Best Practices: A Conversation with Meta

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Messaging is one of the core ways customers interact with local brick-and-mortar businesses. Yet this key part of the customer experience often leads to frustration, and automation, which is supposed to boost convenience, sometimes leaves customers feeling underserved.

How Younger Platforms Are Chipping Away at Facebook’s Dominance in Social

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There’s a lot of talk in the martech/adtech ecosystem about Facebook and Instagram’s gradual loss of sway in social advertising, especially relative to video-first apps popular among young people such as Snapchat and TikTok. But how much are things really changing, and why?

virtual reality metaverse

5 Ways Retail Brands Are Embracing the Metaverse

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As retail brands jump into the test-and-learn phase, the concept of what it means to be involved in the metaverse is already evolving. Here’s how top retail brands are embracing the metaverse as they look for new opportunities for marketing growth and innovation.

Innovation Brief: Amazon, Twitch & Facebook

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s robotic endeavors, Twitch Paid Boost, and Facebook’s latest controversies.

Personalization is Transforming as Privacy Forces a Consumer Data Drought

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Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.

Innovation Brief: Tesla, Instagram & Facebook

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Tesla Bot, Instagram’s latest UX changes, and Facebook video calling.

Innovation Brief: Facebook, Zoom & Delivery Robots

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.

Innovation Brief: TikTok, NBC & Roku

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at TikTok Stories, NBC’s Olympics viewership, and Roku’s new originals play.

How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth

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Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.

Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues

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Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.

Innovation Brief: Facebook, Twitter & Tinder

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations. 

3 Big Tech Predictions for 2021

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Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]

Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses

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During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.

Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.

Facebook, Holocaust Denial, and the Refusal of Politics

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Facebook’s long-term refusal to strike down Holocaust-denial content is not a problem specific to Facebook. It’s not a decision limited to Zuckerberg or a few feckless executives. The problem is not even limited to tech.

Facebook’s purported refusal of politics — its reluctance to accept that it has always been a political actor and that its content-moderation policies and algorithms have real-world effects on what people believe and what they do, up to and including acts of physical violence as in Myanmar — is a structural feature of shareholder capitalism. A content ecosystem whose leaders are so timid as to let Holocaust denial flourish is the logical result of an approach to management that views its only responsibility as minimizing costs and maximizing market capitalization.

iOS14 and Privacy: What it Means for Advertisers, Especially on Facebook

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The latest in the tug of war between consumer privacy and effective digital advertising pits Apple against Facebook, Google, and others. At stake for ad tech: significant revenue for ad publishers and app developers, effective ad results for advertisers, and more relevant ads for consumers. At stake for users: consumer privacy protection, the use of their behavioral data for marketing, and possibly, the future of “free” software.

Apple’s pending release of iOS 14 is a strong consumer-privacy-first stance and a potential disruption to digital marketing as we know it. But what is the real impact for targeted digital advertising?

Yes, Brands Can Boycott Facebook — and Still Work with Influencers

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While you want to be safe, pausing your Influencer campaign altogether right now might not be the right move. Yes, even if you are boycotting Facebook, you can still work with Influencers. 

In fact, brands need to work with influencers in order to maintain a social and online presence and remain top of mind for consumers. This is especially critical now as mobile and social media consumption is up and online shopping is increasing, while budgets are up in the air and the election year crowds the marketplace.

The All But Inevitable Outcome of the Facebook Advertiser Boycott

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The boycott may yet exert some meaningful pressure on Facebook to change its ways, but that outcome is unlikely. This is partly due to the dynamics of the advertising market itself but also to the global scale of Facebook’s business and the essential role end consumers must play in any boycott. It’s worth examining each of these factors in turn.