Facebook | Street Fight

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Joseph Zappa

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance. 

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

Joseph Zappa

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?

Joseph Zappa

If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?

If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

Joseph Zappa

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

Joseph Zappa

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

Joseph Zappa

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.