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Rick Blair Joins Street Fight as Adviser and Columnist

The Editors

Rick Blair Joins Street Fight as Adviser and Columnist

When you want to know how to make money in hyperlocal publishing, you can’t go wrong by turning to Rick Blair. The former CEO of Examiner.com led that business’s innovative, and occasionally controversial, push into a new revenue model for publishing. Under his leadership, the network grew to to 1.5 billion page views, more than 1 million articles and regularly ranked among the top 10 most trafficked news sites.

Should Hyperlocals Incorporate Content From Local Merchants?

Patrick Kitano

Should Hyperlocals Incorporate Content From Local Merchants?

Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…

Turnover Hits Examiner.com Brass

Rick Robinson

Turnover Hits Examiner.com Brass

Lots of movement of the executive kind at Examiner.com this summer. Some of what we’ve noticed in just the past weeks: Rick Blair, the company’s CEO, is gone after essentially coming out of retirement to help get the company rolling along a path toward gigantic traffic numbers. You can find him near the beach in North Carolina growing his interest in social investing more than content farms…

After Three Years, Examiner.com Looks to a Future Off the ‘Farm’

Rick Robinson

After Three Years, Examiner.com Looks to a Future Off the ‘Farm’

Rick Robinson’s Turf Talk column appears every Wednesday.

Tumbling into toddler-hood and growing-like-nuts, Examiner(we’re-not-a-content-mill).com celebrates its third birthday this week. Over that short time the network of sites has generated nearly a billion and a half page views. Street Fight turned to woolly-chinned Examiner CEO Rick Blair to get a little insight on the direction of the 3-year-old company…

Street Fight Daily: 04.07.11

David Hirschman

Street Fight Daily: 04.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Examiner.com CEO Rick Blair doesn’t like the implication that his network of hyperlocal sites is effectively a “content mill.” He describes “examiners” as specialists in old-school and new media reporting with a local flair. (Mediabistro)…

Groupon is taking another move beyond its core deal-of-the-day business with the launch of home and garden deals. This, like its recent location-based changes, are part of a broader strategy to better match offers to specific interests of its subscribers. (Crain’s Chicago Business)…

“We are entering what might be called Hyperlocal 2.0, and the market is still up for grabs,” writes Tom Rosenstiel. “But how to produce local content remains a mystery.” (Washington Post)…

Street Fight Daily: 04.06.11

David Hirschman

Street Fight Daily: 04.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Hyperlocal network Examiner.com has often been frustrated by being lumped in with the so-called “content farms.” So, over the past year, it’s instituted a process to shore up the quality of its posts and contributors. (Paid Content)…

As developers build rich layers of information atop location data, our understanding of the world is changing. Foursquare is the tip of the iceberg. The new wave of hyperlocal data is surging, writes Shane Snow. (Mashable)…

The “Top 6″ local online companies in ad revenue have abundant local content — but none of it is news. Instead, the ads and associated shopping information are the content. (Poynter)…