Ericsson Emodo Launches Creative Lab Focused on AR Experiences
With buzz around the metaverse reaching a fever pitch, and industry observers touting the “multitrillion-dollar potential” for early adopters, Emodo is positioning itself as a leader in the space. Emodo Creative Lab will focus on creating targeted AR experiences for advertisers, beginning with Resolution Media and The Broadway League.
Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…
Ericsson Emodo Launches Carrier-Verified Audience Solution
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform.