Edward Markey | Street Fight

Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation

Brian Dengler

Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation

Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…