Edges Salon and Spa | Street Fight

Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions

Stephanie Miles

Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions

Collecting customer email addresses and generating Facebook “likes” are two tasks that are at the top of virtually every small business marketer’s to-do list. Edges Salon & Spa has a system in place to streamline this process and encourage customer loyalty at the same time. For the past seven months, it has been offering customers free Wi-Fi in exchange for the chance to learn about their behaviors and engage them on mobile.