In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S.
This morning e-commerce fashion marketplace Tradesy is announcing an extended partnership with Happy Returns, a consumer returns startup that offers in-person returns for online retailers. Tradesy found that customers overwhelmingly preferred to return their online purchases in-person rather than by mail.
Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.
New technology platforms are making it possible for online retailers of all sizes to expand locally into brick-and-mortar outlets. In other cases, technology is taking a back seat as e-commerce businesses form old-fashioned partnerships with stores on main street.
social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers.
With a shift to mobile websites, most mobile marketing dynamics will remain, although implementation for sites versus apps will be more than nuanced. Mobile search is already undergoing shifts, and listings management must take into account the role of the mobile platforms, maps, and, probably, Amazon.
The early results of our annual survey indicate that suppliers of local marketing and commerce technology and services see their customers continue to increase spending on social media and mobile marketing — and their own investments are following the money.
The London-based startup wants to give brick-and-mortar stores the power to satisfy consumer needs as quickly as possible by offering them a platform to make their inventories searchable online — so users can search for and order specific items, and then get them right away.
While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.
During the holiday season, we focus so much attention on when people buy, how much they spend, and whether it got there on time that we tend to overlook what happens once gifts are purchased. An equal test for retailers — both online and brick-and-click — will be making returns as easy as the purchase itself.