DoubleClick | Street Fight

As Local Search Behavior Evolves, Marketing Spending Will Follow

David Card

As Local Search Behavior Evolves, Marketing Spending Will Follow

Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.

Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset

Steven Jacobs

Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…