DOOH | Street Fight

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

The Editors

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCBS Outdoor Shares Rise in First Day of Trading (Wall Street Journal)… Alibaba Invests $692 million in Chinese Department Store Operator (Reuters)… Uber’s Biggest Problem Isn’t Surge Pricing. What If It’s Sexual Harassment by Drivers? (Daily Beast)…

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

The Editors

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…

With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter

Steven Jacobs

With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter

The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.

Where Hyperlocal Meets Digital-Out-Of-Home

Rob Gorrie

Where Hyperlocal Meets Digital-Out-Of-Home

The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…