Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH

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Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]

Quotient Launches DOOH Retail Network

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Out-of-home and omnichannel. That’s how Quotient worked with OTC pain-relief brand Tylenol to increase brand awareness among shoppers with certain health conditions while much of the world was deep into pandemic lockdown. Quotient is a digital promotions and media technology company that helps brands and agencies develop omnichannel media and promotions strategies to drive sales. […]

The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023

The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023

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Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, but nothing has generated results like digital out-of-home. DOOH is experiencing a renaissance, emerging from the pandemic as one of the hottest areas in advertising. The DOOH market is expected to grow at a compound annual […]

Vistar Verify: DOOH Needs Quality Inventory Standards

Vistar Verify: DOOH Needs Quality Inventory Standards

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Vistar Media wants to help establish quality inventory standards for the DOOH market. To that end, it has launched Vistar Verify. The program creates a shared definition of quality inventory in the Vistar marketplace using manual and automated checks. The objective is to ensure inventory is represented accurately and meets a collective set of standards […]

Curb Wants Brand Enthusiasm for DOOH

Curb Wants Brand Enthusiasm for DOOH

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Generating more than two billion impressions annually across 25,000 in-taxi media screens in most major DMAs, Curb (formerly Verifone Taxi Systems), a DOOH advertising and payment platform for car services, reaches “captive” audiences of millions. Its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Curb has been a […]

Aspex Eyewear Turns to Vistar Media for DOOH

Aspex Turns to Vistar Media for DOOH Campaign

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When Aspex Eyewear Group decided to begin advertising again after many months dormant, executives decided to add digital out-of-home or DOOH to their media mix to support a campaign that launched in February. “When we decided to come back and reactivate our marketing and advertising efforts, it was great to see how far digital had […]

How Brands Are Using Interactivity to Shorten the Purchase Cycle

How Brands Are Using Interactivity to Shorten the Purchase Cycle

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With brands expected to pull back on media spending during the first half of the year, media buyers are looking at stretching their ad budgets to activate in more meaningful ways. 

Marketers Are Changing How They Think About OOH — Here’s Why

Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.

Demand for Ad Buying Diversification Juices OOH Market

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With fewer consumers spending time at home, traditional website banner advertising is becoming less relevant. Meanwhile, particularly in large cities, like Los Angeles, New York, and Dallas, investments in OOH campaigns are on the rise.

Smartify Helps SMBs Generate Digital Ad Revenue from Window Inventory

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A new program from Smartify Media would help small business owners generate incremental revenue from what has traditionally been an under-utilized asset — the storefront window.

KEVANI, Taking Localized Approach to OOH, Announces New LA Property

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When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.

LBMA: Circle K Teams Up with Pokémon Go

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In this episode of Location Weekly, the Location-Based Marketing Association covers CVS rolling out audio prescription labels, Circle K teaming up with Pokemon Go, Precisely releasing a dynamic demographic offering, and Volkswagen embracing AR for Amazon shipping boxes.

LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads

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In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.

OOH Advertising Strategy is Evolving with Measurement Advances

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OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.

Tools to Address Labor Shortages

LBMA: Smart Shopping Carts and DOOH Measurement

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In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.

The Great Re-Opening Calls for a Great Re-Think of Your Media Mix

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Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.

Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

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Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.

The Grand Reopening: DOOH Strategies to Capitalize on Lifted Restrictions

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DOOH screens can be found in most of the locations that consumers were restricted from over the past year — such as bars, restaurants, malls and movie theaters — as well as essential places that consumers continued to visit, including convenience stores, gas stations, subways, grocery stores, and more. Now that people are returning in droves to these environments, marketers are using a variety of DOOH strategies to reach consumers. Let’s review those tactics.

The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next

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Rather than stunting DOOH’s long-term growth, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes.

DOOH Growth Trajectory in 2021

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After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.