Disney Research | Street Fight

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

Joao-Pierre Ruth

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.