Location Weekly: Torrid Deploys Personalized Maps in Email Marketing

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In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.

LBMA Vidcast: Sam’s Club and Instacart Partner on Alcohol Delivery

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On this week’s Location-Based Marketing Association podcast: Brands form “Voice Coalition”, CherryPicks navigation + translation app, Paytronix + FriendShip loyalty, Signify’s new LiFi, Coca-Cola Italy drives recycling, Sam’s Club + Instacart for alcohol delivery.  Special – new white paper from Digital Element.

Survey: Marketers Toss Out Valuable Location Data

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What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.

Understanding the Proxies That Can Undermine Location Data

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For marketers, the ability to deploy technology that identifies and bypasses online users who may be masking their locations and digital traits yields improvement in the form of targeted campaigns and fewer wasted impressions.

Using Geotargeting to Follow the Consumer from Desktop to Aisle

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The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…

All Geotargeting Methods Are Not Created Equal

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The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer…