Denver Post | Street Fight

Denver Post Unveils ‘New’ YourHub. But Is It New Enough?

Tom Grubisich

Denver Post Unveils ‘New’ YourHub. But Is It New Enough?

Six years ago YourHub was major media’s first big foray into hyperlocal. It was the answer to newspapers desperately looking to replace shrinking print  revenues with digital gold. But digital gold, like the real stuff, is not easy to find. What happened in Denver is a sobering case study about metro newspapers and hyperlocal publishing.