Dentsu | Street Fight

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Steven Jacobs

Using Contextual Awareness, Qualcomm Labs Targets Tokyo

Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…