David Peterson | Street Fight

Sense CEO: SMBs Must Reach Consumers at Decision-Making Points

Isa Jones

Sense CEO: SMBs Must Reach Consumers at Decision-Making Points

“The mobile experience is a very personal interaction with the consumer.” says Sense Networks CEO David Petersen. “It’s one that you can interact with consumers and lots of times, when they’re on the go. I think it’s less formal than online. I think it’s a great medium for connecting with consumers and I think today it’s also exceptionally cheap.”