data management platforms | Street Fight

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

Peggy Anne Salz

Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual Advertising

For brands and retailers, it’s evident that the battle to win customers will be fought with data — lots of it. But more data could also be too much of a good thing. A new self-service offering from Berlin-based adsquare aims to help advertisers “navigate the data deluge.”