Darren Shaw | Street Fight

The New Local Ecosystem: An Interview With Darren Shaw

Damian Rollison

The New Local Ecosystem: An Interview With Darren Shaw

As of this year, the task of updating the Local Search Ecosystem has been handed to Darren Shaw of Whitespark, who also inherited David Mihm’s other well-known brainchild, the Local Search Ranking Factors report. Last week, Darren released Local Search Ecosystem 2017, a bold departure in visual design and a much-needed update to the last edition, from 2014.

Charting Google’s Shifting Priorities in the New Local Search Survey

Damian Rollison

Charting Google’s Shifting Priorities in the New Local Search Survey

For many years, Physical Address in City of Search was the most important ranking factor, but it has now been overtaken by Proximity of Address to the Point of Search (Searcher-Business Distance). As such, the canonical local search use case has become a mobile user searching for a business nearby his or her current location.