DAC Group | Street Fight

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

Asif Khan

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

Joseph Zappa

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

Nicole Spector

DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”

Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic

Joseph Zappa

Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Local Market — Packaged Food and Household Goods — Resistant to E-Commerce… Location-Based Marketing Boosts Store Visits… Gordon Borrell on Why Facebook is Killing It in Local Advertising…