CVS | Street Fight

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

April Nowicki

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.

Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

The Editors

Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tested Package Delivery by Newspaper Trucks (Wall Street Journal)… Why Starbucks’ Order and Pay Is More Than Milk Froth (TechCrunch)… IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (Search Engine Land)…

Street Fight Daily: Retailers Disable Apple Pay, Yelp Buys German Competitor

The Editors

Street Fight Daily: Retailers Disable Apple Pay, Yelp Buys German Competitor

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple Pay Is Disabled by Rite Aid and CVS as a Rival Makes Plans (New York Times)… Yelp Buys Restaurant-Kritik To Expand Its Presence In Germany (TechCrunch)… Why NFC In The iPad Air 2 Is A Big Deal For Small Businesses (GigaOm)…