customer loyalty | Street Fight

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

Stephanie Miles

Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business. But after years of working with clients at Gold’s Gym of Jersey City, sales manager Mauricio Calmet noticed that a secondary loyalty market exists, one that’s rarely tapped by businesses once they’ve signed customers up for yearlong contracts or memberships.

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Stephanie Miles

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.

5 Reasons Why Your Business Needs Negative Reviews

Rodney Gin

5 Reasons Why Your Business Needs Negative Reviews

All business owners cringe at the sight of a one- or two-star review shown publicly on any review site. The immediate feeling is often disbelief, anger, and resentment toward both the customer and the review site. There is almost nothing that makes business owners more emotional than public criticism of their work. But emotions aside, negative reviews can actually be a good thing. Here are five ways they can help your business thrive.

10 Strategies for Choosing the Right Loyalty Incentives

Stephanie Miles

10 Strategies for Choosing the Right Loyalty Incentives

Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs…

Why Loyalty Programs Are Broken — And How to Fix Them

Jun Loayza

Why Loyalty Programs Are Broken — And How to Fix Them

The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…

CorFire, Edo Announce Mobile Offers Partnership

Patrick Duprey

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

Case Study: Charlottesville Cafe Increases Customer Frequency With Cardagin

Stephanie Miles

Case Study: Charlottesville Cafe Increases Customer Frequency With Cardagin

At Calvino Cafe in Charlottesville, Virginia, owner Katie Kroloff was already looking for a marketing program that provided trackable results when a salesperson from Cardagin Networks walked through her door. The loyalty platform provided many of the same benefits as the punch card system she had been using, but with fewer headaches and better rewards…