Cox | Street Fight

Understanding the Context of Local Advertising’s Supply and Demand

Andrea Duggan

Understanding the Context of Local Advertising’s Supply and Demand

The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.

Street Fight Daily: Cox Buys Back Stake In AutoTrader, LivingSocial Sells Groupon Stock

The Editors

Street Fight Daily: Cox Buys Back Stake In AutoTrader, LivingSocial Sells Groupon Stock

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Cox to Buy Back Stake in AutoTrader (Wall Street Journal)… LivingSocial Selling its Groupon Stock (Chicago Tribune)… No Mention of Patch in AOL Chief Executive’s End-of-Year Memo (Romenesko)…

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Tom Grubisich

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…