Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.
The busiest retail season of the year is upon us, and it’s shaping up to be a good one. An upcoming free Street Fight Insights webinar, presented in conjunction with Brandify and featuring immr founder Dr. Phil Hendrix, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Don’t miss out on key insights that can help make your holiday season a success.