consumer behavior | Street Fight

Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

April Nowicki

Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Noah Elkin

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

Noah Elkin

Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

The busiest retail season of the year is upon us, and it’s shaping up to be a good one. An upcoming free Street Fight Insights webinar, presented in conjunction with Brandify and featuring immr founder Dr. Phil Hendrix, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Don’t miss out on key insights that can help make your holiday season a success.