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7 Ways National Brands Can Localize Email Marketing Campaigns

Stephanie Miles

7 Ways National Brands Can Localize Email Marketing Campaigns

Going local with an email campaign can be as simple as segmenting lists by city and including the addresses of local stores or as involved as editing the copy to reflect regional purchasing trends and language dialects. The end goal remains the same: to ground the business in the local community and give customers a sense of trust.

5 Timeless Sales Practices for Vendors Who Sell to SMBs

Mo Yehia

5 Timeless Sales Practices for Vendors Who Sell to SMBs

The devil is in the details: the tone of a subject line, timing of a phone call, recency of the point of contact, marketing cadence, and value proposition positioning — all impact sales. Yet many conversations tend to forget these basics and focus instead on new-age, shiny fixes.

Rating Street Fight’s 2015 Predictions

Noah Elkin

Rating Street Fight’s 2015 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Top 5 Exits in Local Tech of 2015

Noah Elkin

Top 5 Exits in Local Tech of 2015

The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016. Rampant expansion of certain areas such as on-demand services and delivery apps makes further consolidation likely. The startup scene saw its share of healthy — if not billion-dollar — exits as well. Here’s a recap of the five of the biggest exits in the local tech industry in 2015.

Mobile-mentum Continues into Cyber Monday

Noah Elkin

Mobile-mentum Continues into Cyber Monday

Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.

Dealmakers: Growth Hacking with Sales Automation Technology

Charity Huff

Dealmakers: Growth Hacking with Sales Automation Technology

We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Stephanie Miles

Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing

Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.

Constant Contact CEO Touts ‘Distribution Benefits’ After $1.1 Billion Acquisition by Endurance

Noah Elkin

Constant Contact CEO Touts ‘Distribution Benefits’ After $1.1 Billion Acquisition by Endurance

Endurance International Group, which operates a stable of small business-oriented services, has acquired email marketing giant Constant Contact, in a transaction valued at $1.1. billion. Constant Contact will become the largest brand under the Endurance umbrella. “It’s taking our mission further by getting broader distribution. That’s the number-one rationale for the acquisition,” said Constant Contact CEO Gail Goodman.

Street Fight Daily: Google’s Drones to Hit Skies by 2017, Apple’s New Indoor Mapping App

The Editors

Street Fight Daily: Google’s Drones to Hit Skies by 2017, Apple’s New Indoor Mapping App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plans to Deliver Packages with Drones by 2017 (Business Insider)… Apple’s ‘Indoor Survey’ App Maps Venues Using Radio Frequencies (The Next Web)… Amazon to Open First Brick-and-Mortar Bookstore (Wall Street Journal)…

Local Visionary Award Winners Announced

Noah Elkin

Local Visionary Award Winners Announced

The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.

How the Marketing of SMB Marketing Services is Evolving

Joe Morsello

How the Marketing of SMB Marketing Services is Evolving

The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.

6 Strategies for Creating an Effective Email Newsletter

Stephanie Miles

6 Strategies for Creating an Effective Email Newsletter

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

Constant Contact Rolls Out Digital Coupons for SMBs

Myriah Towner

Constant Contact Rolls Out Digital Coupons for SMBs

Email marketing giant Constant Contact has rolled out a new coupon feature as part of its growing online marketing tools platform. The new service makes it possible for small businesses to offer discounts based on a given set of criteria such as increasing revenue and attracting long-term customers, within a single integrated resource…