company culture | Street Fight

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

April Nowicki

Street Culture: Techstars Co-CEO on Coaching Startups to Define Culture

“I think that culture is one of the few problems that you have to address before they’re problems,” says TechStars co-founder and co-CEO David Brown. “If you’re struggling to figure out how to grow sales, you can wait until sales are in trouble and still turn it around. But if you wait until you’re in trouble with culture, it’s really hard to turn that boat.”

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

April Nowicki

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Street Culture: A Culture of Growth at PacketZoom

April Nowicki

Street Culture: A Culture of Growth at PacketZoom

“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

April Nowicki

Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey

“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “

Street Culture: Female Leaders at Main Street Hub Highlight Group Dynamics and Diversity in Communication

April Nowicki

Street Culture: Female Leaders at Main Street Hub Highlight Group Dynamics and Diversity in Communication

At marketing automation and CRM company Main Street Hub, the product engineering team has grown from six people to 30 in three years. The entire company employs more than 500 people, so in the product, engineering, and design department, the leadership is proud of the diversity and success they have achieved.

At Liftoff, a Classic Formula for Company Culture

April Nowicki

At Liftoff, a Classic Formula for Company Culture

It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.

Street Culture: Metrics for a Global Community

April Nowicki

Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.