The company’s CEO said he is witnessing many on-demand companies slowly but surely go out of business, and is more convinced than ever that offering that extra little bit of knowledge to customers is what will inspire them to spend more time with Thirstie, and return to the app on a regular basis.
Catherine Porter, the company’s SVP of strategy and business development, recently caught up with Street Fight with a sneak peek of what’s on the menu for OpenTable this year, and how simplifying the reservation process is bringing more patrons to local businesses.
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
With a high percentage of retail consumer spending occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners. Recent surveys from Thumbtack and Yelp indicate an overall positive outlook heading into 2016.
Pop-up shops are becoming of a fixture of the omnichannel retail landscape — and not just during the holiday season. Storefront is a three-year-old startup that connects anyone who wants to sell and promote their wares with landlords who have retail spaces they want to rent — a “marketplace for renting short-term retail space,” as co-founder and CEO Erik Eliason described it. The model is proving successful in syncing both large retailers and local artisan/makers with physical spaces that would otherwise lie dormant.
During the holiday season, we focus so much attention on when people buy, how much they spend, and whether it got there on time that we tend to overlook what happens once gifts are purchased. An equal test for retailers — both online and brick-and-click — will be making returns as easy as the purchase itself.
Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.
The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.
Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.
If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.