Clif Bar Uses Foursquare’s API for Geo-Targeted Twitter Campaign
by Stephanie Miles
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By restricting advertisers from targeting users at specific locations, Twitter has made it difficult for big brands to use its platform when running geo-targeted campaigns in the past. Clif Bar found a way around this challenge earlier this summer, when the company began asking customers with GPS-enabled devices to voluntarily tweet their locations for the chance to win coupons and prizes…
Street Fight Daily: Facebook’s Local Opp, LivingSocial’s $93 M Loss
by The Editors
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Facebook’s Massive, Still-Untapped Local Opportunity (Screenwerk)… Losses are Mounting for LivingSocial (GigaOm)… Report: Daily Press removes Journatic bylines, but Stories Remain (Poynter)…