Cinnabon | Street Fight

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

Stephanie Miles

Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement

MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…