Chartbeat | Street Fight

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tom Grubisich

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.