‘Indie’ Hyperlocals Share Their Secrets to Sustainability
“Content remains king. So long as you don’t lose sight of that, much of the rest falls into place,” said Sheepshead Bites editor and publisher Ned Berke. “But, content doesn’t pay the bills, so we’re always looking at ways to improve the services we offer to merchant partners and other revenue opportunities…”
In Jefferson’s Hometown, a Hyperlocal Focuses on Digital Democracy
Brian Wheeler is executive director of Charlottesville Tomorrow, a thriving nonprofit hyperlocal in Virginia that focuses on land use and other civic issues that are key to protecting the character of the community that was the home of Thomas Jefferson. We talked to Wheeler about his unusual definition of user engagement, and how he’s working to take it to a new level…
Social Media for Hyperlocals: How to Turbo-Charge Engagement
It’s not enough for hyperlocals to simply post articles to their Facebook page or just tweet them out, say a number of engagement-conscious publishers and editors. Sites need to really understand how social media can propel their brands — and ultimately help the bottom line…