channel marketing | Street Fight

Street Culture: SproutLoud’s Reinvention Requires Collaboration

April Nowicki

Street Culture: SproutLoud’s Reinvention Requires Collaboration

Channel marketing automation company SproutLoud had a circular problem: the turnover was bad, which was bad for employee morale, which was causing more turnover. The company’s internal culture was deteriorating—a point at which many startups have struggled to reset their environments, and a point at which SproutLoud’s leadership team took responsibility.