Centro | Street Fight

Frankly Launches Audience Targeting Platform for Local Sales Teams

Stephanie Miles

Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Stephanie Miles

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

The Editors

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

The Editors

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology

Doctor Appointment Booking Site ZocDoc Opens Up $55 Million In New Convertible Debt (GigaOm)… Centro Expands Locally Focused ‘Brand Exchange’ To Mobile, Tablet Inventory (AdExchanger)… Report: Hyperlocals Can Bridge Gap Between Larger Organizations And Public (Journalism.co.uk)…