CBS Local Digital Media | Street Fight

Guess Who Has a Hyperlocal Foothold in 156 Locations?

Rick Robinson

Guess Who Has a Hyperlocal Foothold in 156 Locations?

So what exactly is the CBS Local product for consumers, merchants and advertisers? “We are local media business that is focused on four areas: News, Sports, Music and Lifestyle content,” said CBS Local Digital Media president Ezra Kucharz in an email interview. “We reach consumers online, mobile and over-the-air. Merchants and advertisers work with us to reach consumers whether on a national or local level.”

Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz

The Editors

Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Foursquare Eyes June for Launch of New Advertising Platform (Ad Age)…

CBS’s Kucharz on Taking a Conservative Path to Local Digital Success (NetNewsCheck)…

NY Tabloid’s New South Asian Section Shows ‘Local’ Is Cultural, Not Geographic (PaidContent)…

CBS Pairs Traditional and Digital Media to Reach Consumers

Ellie Behling

CBS Pairs Traditional and Digital Media to Reach Consumers

On the first day of the inaugural Street Fight Summit, Ezra Kucharz, president of CBS Local Digital Media, said that TV and radio are not going anywhere, but that broadcasting will continue to integrate more with online and mobile. CBS has dramatically reshaped its local online properties to combine content across platforms, resulting in major traffic growth over the past year…