CBS Interactive | Street Fight

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

April Nowicki

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

Kelly Benish

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…