bytelight | Street Fight

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

The Editors

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Posts Another Loss, Valuation Plunges (Washington Post)… Boston’s ByteLight Raises Series A As It Promises To Let Retailers Find You Anywhere (PandoDaily)… VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups (AdExchanger)…

LBMA Podcast: WillCall, SpotSetter, and Wistia Co-Founder Chris Savage

Asif Khan

LBMA Podcast: WillCall, SpotSetter, and Wistia Co-Founder Chris Savage

In this week’s episode: WillCall looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video…

Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data

The Editors

Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…

6 ‘Microfencing’ Tools for Retailers

Stephanie Miles

6 ‘Microfencing’ Tools for Retailers

Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”

Mobile-Local Shopping Comes Into Focus

Mike Boland

Mobile-Local Shopping Comes Into Focus

Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

Asif Khan

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Rick Robinson

Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS

Forget about the “last mile,” this Cambridge, Mass.-based company plans to close the last meter, with light-based technology to target shoppers within a a few feet. Street Fight sat down with CEO Aaron Ganick after the dust had settled on their recent funding announcement to find out whether his product could change hyperlocal commerce — or if it was just technology searching for a problem…