brands | Street Fight - Part 3

An Opportunity for Mobile in the Middle of the Marketing Funnel

Steven Jacobs

An Opportunity for Mobile in the Middle of the Marketing Funnel

The mobile industry has struggled to find its place in a crowded marketing landscape, sandwiched between an entrenched television industry, which controls billions in branding dollars, and a formative paid search sector that dominates the ready-to-buy consumer. But Michael Hayes, the executive in charge of turning UberMedia into a profitable business, believes that the mobile industry could find its sweet spot selling to consumers in the middle…

VIDEO: Why Brands Are Warming to Hyperlocal

Steven Jacobs

VIDEO: Why Brands Are Warming to Hyperlocal

For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…

The Local Marketer’s Guide to Facebook

Tara Thomas

The Local Marketer’s Guide to Facebook

What steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content…

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

The Editors

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…