brands | Street Fight - Part 2

How Brands and Publishers Are Thinking About Beacons

Steven Jacobs

How Brands and Publishers Are Thinking About Beacons

“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”

5 Things You Need to Know About Selling to Local Consumers [SLIDESHARE]

Steven Jacobs

5 Things You Need to Know About Selling to Local Consumers [SLIDESHARE]

Toward the end of last year, american shoppers reached a remarkable milestone: consumers spent more in retail stores on products, which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the american economy…

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Liz Taurasi

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…

Here’s How Marketers Are Using Mobile This Super Bowl

Steven Jacobs

Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Allan Haims

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..

Local Marketing a Rising Priority for National Brands

Balihoo

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…