brandmuscle | Street Fight

Street Fight Daily: Reputation.com Acquires SIM Partners, Placed Open-Sources Its Platform

Joseph Zappa

Street Fight Daily: Reputation.com Acquires SIM Partners, Placed Open-Sources Its Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reputation.com Acquires SIM Partners… Placed Opens Up Location Analytics Platform for Free Public Use… BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision…

#SFSW18: The Local Ecosystem in Flux

Joseph Zappa

#SFSW18: The Local Ecosystem in Flux

“Small businesses are people who are gutting it out,” said Andrew Morbitzer, VP of corporate development at GoDaddy. “They’re here to do a service or provide a product. They’re not here to use software. [Our job is] removing the decision to take on another capability.”

DEBATE: The Marketing of SMB Marketing Solutions

Noah Elkin

DEBATE: The Marketing of SMB Marketing Solutions

Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

Noah Elkin

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources in the form of co-op and market development fund (MDF) programs often go unused or get misdirected, largely due to misalignment between brands and their affiliates.