Brand Battles | Street Fight

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Damian Rollison

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

The series demonstrates the real complexity of cross-platform digital marketing and the importance of a data-driven strategy in identifying meaningful objectives and tracking performance. This commentary explains how Brand Battles are constructed and how their subject areas fits into the bigger picture of local marketing for national brands.